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What is thought leadership?

Content marketing is effective when the focus is on educational insight, rather than self-promotion, advertising, or hype. You can source from the smart people who work at your company, from your partners, and from your customers. Content marketing also addresses the questions or challenges a prospect has about the type of solution your company sells, within the context of market trends and conditions.

What content should I submit to be considered for publishing?

Blog posts, case studies, videos, podcasts, overviews of industry research, white paper summaries, conference presentations. Basically, the content your company has created that is educational and informative.

You’ll also want to make sure this exceptional thought leadership is ready for consumption by the prospects in the online buyer communities. Spend a few minutes to review the articles we have published. Notice the quasi-journalistic style employed. You’ll want your content to follow a similar approach.

Do I have to identify the content author and company?

Yes…you do. That is important because transparency is one of the reasons why there are so many high-quality buyers who visit Strategic Communications Group’s online buyer communities. Each content submission should include:

  • The name of the person who created the content or who the content is attributed to if it’s a ghostwritten piece
  • The content creator’s job title
  • The company where the content creator works

Can I link to my corporate website?

Absolutely! We encourage it. When you syndicate content with Strategic Communications Group’s online buyer communities, one of your goals should be to attract new and engaged visitors to your corporate website.

Which online buyer community should I select?

Think about it from the perspective of the buyer. If your content is relevant to a healthcare organization, then the Future Healthcare Today community is perfect. If the content will appeal to government buyers, then Government Technology Insider is a great choice.

And yes, you can submit the same piece of content to be published on multiple buyer communities. Please make sure it is relevant to each industry.

How will my content be evaluated?

Strategic Communications Group’s editorial team will use the following criteria to evaluate your content:

  • Educational and thought leadership-oriented
  • Transparency about the content creator
  • Relevant to buyers in the selected community
  • Quasi-journalistic approach to content structure and presentation
  • Length and readability (i.e. most of our articles are 300 to 500 words, videos are less than three minutes, podcasts are three to seven minutes)

What happens when my content is accepted for publication?

You will receive an email from a member of our editorial team with the great news. We’ll include an anticipated timeline for publishing, as well as suggestions about how you can promote the content once it appears on an online buyer community.

What happens if you want me to revise my content?

You will receive an email from a member of our editorial team with a brief overview of how you can make the content appropriate for publication in the online buyer communities.

We want this to be successful for your company. That means ensuring the content is relevant to the buyers who visit our site, while also helping you grow awareness about your company and its solutions.

Once published, can I promote the content through my company’s marketing channels?

Yes…yes…and yes! 

We encourage you to promote your published article on your corporate website, by email, and in your social media channels, such as LinkedIn and Twitter.

What about copyright?

The content you submit is the property of your company. Your company maintains its copyright. By publishing and syndicating on one (or more) of Strategic Communications Group’s online buyer communities, you are granting us a perpetual license to maintain your content on our site. You can read more about our Terms of Service here.

How can I derive more value from publishing and syndicating content with you?

Now that’s an excellent question!

A great place to start is by purchasing analytics for the online buyer communities. It’s easy-to-use, low-cost, and can help your business in many ways. You can learn more here.

We also offer sponsorships for the online buyer communities, that include content creation and editing, publishing and promotion, digital demand generation, analytics, and a dedicated customer service representative. This is priced at a few thousand dollars per quarter and it’s only a 90-day commitment. Interested? Email our CEO, Marc Hausman, to schedule an introductory phone call.

And finally, Strategic Communications Group develops and manages custom content campaigns and blog programs for corporate clients. This is high-touch with a scope of work and a focus developed specifically for your company. You can see examples of our client campaigns here. Email our CEO to schedule an exploratory phone call.