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About Content +Insights

Content +Insights was developed by Strategic Communications Group to provide public relations companies and marketers with a place to submit thought leadership content for syndication at no cost on our six online buyer communities. These vertical content communities offer readers who are interested in technology the insight to make a more informed purchasing decision. Strategic’s communities reach buyers in the public sector, healthcare, education, financial services, retail, and marketing.

The content published on the online buyer communities is also sourced from sponsors. Paying sponsors are held to the same rigorous thought leadership standards as content submitted via the portal. Sponsors also maintain an advertising presence and gain access to analytics, which provides valuable buyer intelligence. The insights derived from analytics guide a sponsor’s sales and marketing activities.