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Extend your reach.

Welcome to Content +Insights, an easy-to-use portal for content syndication and access to insights on content performance and audience engagement.

 

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Content syndication made easy.

Don’t let valuable content gather dust – syndicate it on our Online Buyer Communities. 

01

Create an account

Sign up for your free account.

02

Submit content

Share your thought leadership content with ease – our submission process makes sure your valuable insights get to the right audience.

03

Share

Promote your published article on your corporate website, by email, and your preferred social media channels.

Our Online Buyer Communities put your content front and center with the industry leaders you care about.

6

Verticals
500+

Content Submissions

705k+

Readers

9m 45s

avg. time on site

Audience-driven insights.

Identify buyer preferences and priorities based on content readership and engagement.

Frequently asked questions.

Here you’ll find the answers for some of the most common questions we receive. From the types of content we accept to tips for content promotion.

Can’t find what you’re looking for? Contact us.

Content marketing is effective when the focus is on educational insight, rather than self-promotion, advertising, or hype. You can source from the smart people who work at your company, from your partners, and from your customers. Content marketing also addresses the questions or challenges a prospect has about the type of solution your company sells, within the context of market trends and conditions.

Blog posts, case studies, videos, podcasts, overviews of industry research, white paper summaries, conference presentations. Basically, the content your company has created that is educational and informative.

You’ll also want to make sure this exceptional thought leadership is ready for consumption by the prospects in the online buyer communities. Spend a few minutes to review the articles we have published. Notice the quasi-journalistic style employed. You’ll want your content to follow a similar approach.

Yes…you do. That is important because transparency is one of the reasons why there are so many high-quality buyers who visit Strategic Communications Group’s online buyer communities. Each content submission should include:

  • The name of the person who created the content or who the content is attributed to if it’s a ghostwritten piece
  • The content creator’s job title
  • The company where the content creator works

Absolutely! We encourage it. When you syndicate content with Strategic Communications Group’s online buyer communities, one of your goals should be to attract new and engaged visitors to your corporate website.

Think about it from the perspective of the buyer. If your content is relevant to a healthcare organization, then the Future Healthcare Today community is perfect. If the content will appeal to government buyers, then Government Technology Insider is a great choice.

And yes, you can submit the same piece of content to be published on multiple buyer communities. Please make sure it is relevant to each industry.

The content you submit is the property of your company. Your company maintains its copyright. By publishing and syndicating on one (or more) of Strategic Communications Group’s Online Buyer Communities, you are granting us a perpetual license to maintain your content on our site. You can read more about our Terms of Service here.

Strategic Communications Group’s editorial team will use the following criteria to evaluate your content:

  • Educational and thought leadership-oriented
  • Transparency about the content creator
  • Relevant to buyers in the selected community
  • Quasi-journalistic approach to content structure and presentation
  • Length and readability (i.e. most of our articles are a maximum of 800 words, videos are less than three minutes, podcasts are three to seven minutes)

You will receive an email from a member of our editorial team with the great news. We’ll include an anticipated timeline for publishing, as well as suggestions about how you can promote the content once it appears on an online buyer community.

You will receive an email from a member of our editorial team with a brief overview of how you can make the content appropriate for publication in the online buyer communities.

We want this to be successful for your company. That means ensuring the content is relevant to the buyers who visit our site, while also helping you grow awareness about your company and its solutions.

Yes…yes…and yes!

We encourage you to promote your published article on your corporate website, by email, and in your social media channels, such as LinkedIn and Twitter.

Now that’s an excellent question!

We offer sponsorships for the online buyer communities, that include content creation and editing, publishing and promotion, digital demand generation, analytics, and a dedicated customer service representative. This is priced at a few thousand dollars per quarter and it’s only a 90-day commitment. Interested? Email our CEO, Marc Hausman, to schedule an introductory phone call.

And finally, Strategic Communications Group develops and manages custom content campaigns and blog programs for corporate clients. This is high-touch with a scope of work and a focus developed specifically for your company. You can see examples of our client campaigns here. Email our CEO to schedule an exploratory phone call.

In short, no. All content must be written by humans.